About Social Upgrade

Built by people
who've done it.

We didn't start as an agency. We started as founders — building brands, growing businesses, learning what actually works. Now we bring all of that to the brands we partner with.

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10+
Years building and scaling real businesses
€12M+
In social ad spend delivered by our team
12+
Years paid social expertise on your account
10+
Proven brand launches behind us

Who we are

Not an agency.
A partner.

Most agencies are run by people who have only ever managed client accounts. They know how to post content. They know how to run ads. But they have never had to grow a business from nothing, make payroll, figure out why sales stopped, or rebuild a brand that wasn't working.

We have. SocialUpgrade was built by people who have been in the seat you are in right now. That experience changes everything about how we think, how we work, and what we actually care about for the brands we partner with.

We are not interested in vanity metrics. We are not interested in looking busy. We are interested in one thing — making your brand and your business genuinely better.

Real experience.
Real results.

What we believe

The principles we
work by.

These are not values on a wall. They are the things we actually do every single day for the people we work with.

01
Organic before ads. Always.
Running paid ads on a weak brand wastes money. We build the foundation first — proper brand identity, consistent content, real audience — and only then do we pour fuel on the fire. This is not the fastest route. It is the right one.
02
Straight talk over sales talk.
If something is not working, we will tell you. If you are not ready for something, we will say so. We would rather have an honest conversation that does not lead to a contract than sign a client we cannot genuinely help.
03
Your money is your money.
Ad spend stays in your account. Always. We never hold client budgets, never mark up media spend, never hide fees behind complexity. What you see is what you pay.
04
We move fast.
We did not get to where we are by being slow. We make decisions quickly, test things properly and adapt without the committee meetings. When you work with us, things actually move.
05
Small businesses deserve serious partners.
The best brand development and growth expertise should not be reserved for companies with million-euro marketing budgets. We built our packages specifically for businesses that are serious about growing but do not have an in-house team to do it.
06
AI is a tool, not a replacement.
We use AI across everything we do — content, automation, research, reporting. But strategy, creativity and genuine care for a client's business? That is still human. Always will be.
Serious about
your growth.

What we bring

Deep expertise across
every discipline.

Brand development & strategy

We have built brands from zero and rebuilt brands that had lost their way. We know what makes a brand feel credible, distinctive and worth following — and we know how to get it there efficiently.

Brand auditing — understanding where a brand actually is, not where the founder thinks it is
Visual identity — building a look that is distinctive in a crowded market
Content strategy — content that serves the audience and builds the business at the same time
Channel selection — going deep on the right two platforms instead of thin everywhere

Paid social & lead generation

Our ads team has managed over €12M in social ad spend across Meta, TikTok and Instagram. That is real campaign experience at serious scale — not theory, not courses, not guesswork.

12+ years of hands-on paid social experience
Full creative production — ad copy, visuals and video included
First-time no-fee trial — test before you commit to full management
Total transparency — your budget, your account, always

Where we are

Based across Europe.
Working everywhere.

We work remotely with clients across Europe and beyond. Location has never been a barrier to doing great work together.

🇮🇪
Dublin
Ireland — HQ
🇪🇸
Alicante
Spain
🇪🇸
Marbella
Spain
🇱🇹
Vilnius
Lithuania

Ready to work with
people who get it?

Free 30-minute call. Honest conversation. No pitch.

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